Marketing Database Manager
Overview SemaConnect is the leading provider of electric vehicle charging solutions to the North American commercial and residential property market. A complete EV support partner, SemaConnect delivers a truly modern property experience through innovative, elegantly designed charging stations and a robust and open network. The company has helped maximize property value and appeal through thousands of successful Class A deployments since its founding in 2008, for companies like CBRE, JLL, Hines, Greystar, Cisco Systems, and Standard Parking. SemaConnect remains the preferred charging solutions partner to municipal, parking, multifamily, hotel, office and retail customers across the United States and Canada. Responsibilities The Marketing Database Manager plays a key role in owning, building, and managing a dynamic database of targeted commercial prospects for SemaConnect's North American marketing and sales representatives. In this position you will work closely with the Director of Marketing to build, implement, and expand a database targeting markets for EV charging stations in, but not limited to, commercial real estate, multi-family, hospitality, corporations, and health care. The ideal candidate will have 5
years of direct experience in building and expanding B2B marketing databases, building a team of database specialists, and have strong skills in using CRM, contact database and spreadsheet tools. Experience building out a database team is essential for the success of this position. This is a great opportunity to get in at an early stage of a new industry with a company who is already a national leader, with both an exciting clean-tech product and marquee commercial customer base. Responsibilities Grow a killer database of prospects through continual refinement and enhancement of our client and prospect database by using the latest tools to build target data records for Sales and Marketing Work with our current marketing team to plan, develop, and implement strategies for targeted marketing campaigns Rank and prioritize prospect accounts through market research and collaboration with the sales and marketing team Identify decision makers, buyers, and influencers within target accounts through use of database tools and external and internal communications Develop subject matter expertise in SemaConnect's primary market segments and new market verticals Create clear reports and presentations for database generation activities using tools such as Word, Excel and PowerPoint Support field sales team in developing current customer relationships and pursuing follow-on business Assist the company in exceeding our monthly, quarterly and annual lead generation targets (e.g. connections made and qualified leads generated) Communicate frequently across the SemaConnect business development, sales and marketing team to share subject matter expertise, best practices and lessons learned Hire, train, and develop a world class database team Qualifications Bachelor's degree from an accredited college/university 5 years of work experience in business-to-business marketing Strong communication skills, both written and verbal A high degree of creativity, imagination, and open-mindedness is expected Self-starter with ability to organize and prioritize sales efforts for maximum effectiveness Willingness to work very hard in a new highly competitive industry Exceptionally strong computer and analytical skills Experience with database tools (e.g. Costar), CRM tools (e.g. Salesforce) and spreadsheet tools (e.g. Excel) Ability to use documentation and presentation tools (e.g. Word and PowerPoint)
Salary Range:
$100K -- $150K
Minimum Qualification
Database AdministrationEstimated Salary: $20 to $28 per hour based on qualifications.
years of direct experience in building and expanding B2B marketing databases, building a team of database specialists, and have strong skills in using CRM, contact database and spreadsheet tools. Experience building out a database team is essential for the success of this position. This is a great opportunity to get in at an early stage of a new industry with a company who is already a national leader, with both an exciting clean-tech product and marquee commercial customer base. Responsibilities Grow a killer database of prospects through continual refinement and enhancement of our client and prospect database by using the latest tools to build target data records for Sales and Marketing Work with our current marketing team to plan, develop, and implement strategies for targeted marketing campaigns Rank and prioritize prospect accounts through market research and collaboration with the sales and marketing team Identify decision makers, buyers, and influencers within target accounts through use of database tools and external and internal communications Develop subject matter expertise in SemaConnect's primary market segments and new market verticals Create clear reports and presentations for database generation activities using tools such as Word, Excel and PowerPoint Support field sales team in developing current customer relationships and pursuing follow-on business Assist the company in exceeding our monthly, quarterly and annual lead generation targets (e.g. connections made and qualified leads generated) Communicate frequently across the SemaConnect business development, sales and marketing team to share subject matter expertise, best practices and lessons learned Hire, train, and develop a world class database team Qualifications Bachelor's degree from an accredited college/university 5 years of work experience in business-to-business marketing Strong communication skills, both written and verbal A high degree of creativity, imagination, and open-mindedness is expected Self-starter with ability to organize and prioritize sales efforts for maximum effectiveness Willingness to work very hard in a new highly competitive industry Exceptionally strong computer and analytical skills Experience with database tools (e.g. Costar), CRM tools (e.g. Salesforce) and spreadsheet tools (e.g. Excel) Ability to use documentation and presentation tools (e.g. Word and PowerPoint)
Salary Range:
$100K -- $150K
Minimum Qualification
Database AdministrationEstimated Salary: $20 to $28 per hour based on qualifications.
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